Martini & PrimaLoft®: a sustainable outdoor fashion match
The future of the outdoor clothing industry is sustainable – that’s something Martini Sportwear and PrimaLoft® wholeheartedly believe in. This makes the two brands a “perfect match”. A match that paved the way for Martini’s highly functional, insulating outdoor clothing.
Martini & PrimaLoft®: a sustainable fashion match
The future of the fashion industry is sustainable – that’s something Martini Sportwear and PrimaLoft® wholeheartedly believe in. This makes the two brands a “perfect match”. A match that paved the way for Martini’s highly functional, insulating outdoor clothing.
Say yes to responsibly produced outdoor clothing!
Sustainability has always been an important topic for Martini Sportswear: Our clothing is produced in a fair manner in Europe. Thanks to its high quality, it is particularly durable. Wherever possible, we use sustainable raw materials and environmentally friendly fabrics. Plus, we care about transparent partnerships – like that with PrimaLoft®.
We proudly present: PrimaLoft®
The PrimaLoft® brand is a true expert in the field of specialised materials research, having received numerous awards for their work. The technology of the same name is innovative and unique: It keeps millions of plastic bottles from ending up on landfills or in the ocean, and instead recycles them to manufacture clothing – for instance, that of Martini Sportswear.
What is PrimaLoft®?
PrimaLoft® is an artificial and environmentally friendly down alternative. It consists of the finest fibres currently available: They are 50 times thinner than human hair, and one gram of PrimaLoft® insulation has a whopping length of 9,000 metres. Fascinating, right?
Advantages & properties
More than 90 per cent of insulation products have a recycling content of at least 50 per cent. Since 2015, more than 430 million plastic bottles have been recycled.
The fibres block out moisture and are particularly fast-drying. Many of the products come with an additional water-repellent PFC-free coating.
· thermally efficient
Unlike common down products, PrimaLoft® is still warm when wet.
· lightweight & compact
Thanks to millions of tiny air chambers, the PrimaLoft® garments have a small pack size. What’s more, they weigh very little.
In spite of its dense structure, the material ensures excellent air circulation.
PrimaLoft® and the principles of circular economy
PrimaLoft® and Martini Sportswear seek to reduce waste and to keep reusable materials in the system. This way, no new raw materials are needed, and a closed circuit is created, inside which materials can be recycled endlessly and without quality loss.
Another step in this direction are biodegradable fibres such as PrimaLoft® BioTM: During a chemical process, polyester is broken down into its basic components. Meet the future of sustainability!
PrimaLoft® and responsibility:
As part of their “Relentlessly ResponsibleTM” mission, the company sets new standards in terms of responsibility. This happens in many different ways:
· Since 2015, carbon emissions have been reduced by 37 per cent – or 16 million kilograms – thanks to the use of recycled polyester fibres.
· PrimaLoft® products have been keeping warm polar researchers on their expeditions for more than 30 years.
· 54 per cent of all products have been launched during the past five years, underlining the brand’s innovative drive.
· 29 per cent of the company’s products are patented or patent pending.
Go to the PrimaLoft® website for more detailed information on their sustainable insulation material!
Other sustainable materials by Martini Sportswear
· New: Neo.Eco_2.5
This 2.5-layer material (technology: Pertex® RevolveTM) is an absolute novelty on the outdoor clothing market. It consists of 100 per cent PFC-free, entirely recycled polyester. Its advantages: Neo.Eco_2.5 is extra lightweight, tearproof, waterproof, breathable and reliable – check it out in our new product line for ski touring clothes: Free.Tour.
· TencelTM: clothing made of wood
This antibacterial, sustainable natural fibre consists of innovative Lyocell fibres obtained from wood. The special thing about it: Owing to the fibre’s sleek cross-section, it is unfavourable for bacterial growth. Another “cool” feature: TencelTM has a cooling effect – also thanks to its excellent moisture management.
· Bio.Style with SeaCell™: clothing made from seaweed
What do you get when you crush and grind untreated, dried seaweed and incorporate it into cellulose fibres to make garments? Bio.Style mit SeaCellTM, of course – a skin-friendly, breathable material that transfers the beneficial properties of seaweed to the skin!