The Martini Company History

& Philosophy

The way to the peaks

The Martini company history is a real success story of constant developments. It all started with the pants: In 1958, Martin Hornegger sen. started out with his custom tailoring shop explicitly for sports pants in Annaberg. The commitment was pronounced and the focus on quality was unparalleled. Word gets around fast, especially among the elite of the sports world.

In the 60s, Martin Hornegger sen. tailored for the first time the jump suits for the Austrian National Team. When, during one of the legendary ski jumping competitions in Bischofshofen, three Austrians occupied the top 3 ranks wearing their Hornegger suits as the audience cheered their victors on, shouting out loudly "Martini, Martini!". The new company name was born.

In the late 70s Martini continued its pioneering work with high-quality Jetpants and also entered the ski sports market. The business success of Martini kept constantly growing, new steps were taken and the next generation came up with trend setting innovations. The siblings Lisa Moser-Hornegger and Martin Hornegger took over the company in 1991. With them as the owners and managers, key dynamic ideas and activities arose for the successful  further evolution of the Martini business and brand.

Today Martini Sportswear Austria is an internationally operating modern family owned company that employs around 25 committed specialists. Quality and service is vital for everybody in the Martini team. Martini products persuade with top functionality, coolness, distinctive styling, high quality of materials and unique fabric processing. Once out in the field you can realize that Martini sportswear is designed by people that rely on many years of practical experience. In creating the international summer and winter collections Martini has placed equal attention to top quality, design and multi-functionality. Martini Sportswear - whether it is worn by adults or children - is made for ski tours, freeriding, cross-country skiing, winter hiking and leisure time or for mountain hiking, rock climbing, trail running, biking and any other unexpected adventures that could happen during the summer with Martini.

From the very start Martini Sportswear Austria operated out of Annaberg in the SalzburgLand. Lisa Moser-Hornegger is responsible for the entire management and the design of the collection, Martin Hornegger for production and quality control. Here at the company headquarters - in the middle of the mountains – ambitious ideas become a reality, inspirations are captured and visions are realized. The own design workshop, the whole management process, including accounting, marketing, sales, order taking and processing, as well as its own flagship store are bundled centrally at the headquarters. Thus, the spirit of Martini remains alive and the "Martini Family" always pushes leading innovations to the market. Martini focuses on an appreciative collaboration as well as a respectful, familial and trustful interaction with all its dealers, suppliers and customers.

Our Philosophy

Every day is a special day to us. Because we know that someone out there wears a piece of our collection and follows his own path to the top. This is what we work for, this makes us design products that give the best and create special experiences. We design hi-tech functional fashion, individuality and sporty styling that is challenging. For men, women and children. With our collections, we add value to our sports. In both summer and winter. We focus on high standards and the many experiences of renowned professionals. We, ourselves are out in extreme conditions to push our know-how to the limits in order to later put it into practice.

We create sports fashion that makes a name for itself through top quality materials, special fabric processing and design. We create collections that offer a large variety with particular ingenuity, commitment and fulfillment. We produce in Europe, with partners who think like we do. There is more than know-how and long-standing experience packed in our products. There is a zest of life and a hunger for adventure. Energy and passion, self-confidence and the feeling of happiness. Those who wear MARTINI SPORTSWEAR’S intelligent outfits from AUSTRIA can thouroughly rely on premium fabrics and the highest quality, entirely “Made in Europe”. At the same time they embody our passion in their sports. No matter where they go.