THE SUSTAINABLE ALTERNATIVE
BLACK FRIDAY? GREEN WEEK!
Wherever you turn these days, Black Friday is everywhere. With discounts and supposed “bargains” (online) dealers traditionally kick off the Christmas season on the Friday after Thanksgiving to boost consumption. Even in our part of the world the extended weekend around Black Friday has become one of the busiest of the year – and, unfortunately, also one of the most environmentally harmful. That’s because more consumption means more waste, more CO2 emissions, unnecessary waste of resources, and so on. In short, an additional burden on our already troubled planet.
The problem is that far too many people purchase too much stuff they don’t need. The good news is that you can decide for yourself whether you want to join the shopping frenzy or take a more sustainable approach and buy consciously. There are worthwhile alternatives to Black Friday. For example, our Martini Green Week, which turns Black Friday into a green week that also benefits nature.